The project aims to promote ICT related after school hobby education that will contribute to the IT awareness of the youth and will make more students choose IT professions as their future careers. In the long run the project aims to lessen youth unemployment raise the number of IT specialists in Estonia. 

The SmartLab project was launched in 2012 and during the first season it gave more than 500 young people the opportunity to engage in activities related to ICT (programming, web-design, app development etc.). Since then the number of kids and clubs has constantly risen.